FACEBOOK ADS
ARE YOU READY TO SCALE with ads?
This is one of the fastest, most efficient ways to get the leads, sales and promotion your business needs.
The targeting and functionality are so powerful and yet affordable for small businesses.
Done the right way, you can match your outcomes to business objectives. Even small businesses can punch above their weight getting the results they need.
How do social ads work? They allow you to discover and convert brand new audiences, outside your followers. And they enable you to further engage ‘warm audiences’, like your website visitors or Facebook followers.
Sounds good, huh?
I can create campaigns that really deliver. And as a trained Facebook Ads Strategist and Producer, I can develop both the strategy and creative for your business needs.
I’m a qualified Facebook ads strategist. Sounds great, but what does that mean for you?
On one campaign, I helped a client sell out on 2 out of 4 products.
Another client – a renowned artist – reported the best sales ever from an exhibition promoted through Facebook ads.
I regularly get a 3-5% click through rate to new audiences in campaigns. I help open up new markets for small businesses and drive large volumes of traffic to their websites.
How do I achieve this?
Well, when I create Facebook ads, I use the following tools:
Campaign design
Strategy to get on the radar of your target audience and guide them on a customer journey
Facebook ad hacks
Industry techniques to help you punch above your weight even if your ad budget is small
Marketing Models
Ways to gain insights into how your customers think and why they might buy
Creative tools
Imagery that helps persuade and convert your customers
Optimisation
Insights on how to adjust campaigns to deliver results
Ad spend calculators
Drawing on data, I can help project outcomes
FACEBOOK ADS MANAGEMENT
The most effective way to run ads is ads management.
Campaigns need strategic input and oversight and regular optimising to deliver.
Monthly management prices start at £750/month for the following services:
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Expert Marketing Consultation and Strategy Development. This including traffic assessment, audience insights and customer avatars.
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Design of a Creative Strategy and a Hook
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Campaign Set Up and Onboarding
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Advert Creation including Copywriting – you can supply creative assets or the creation of the photos, images or video can be built into the fee
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Daily Management and Adjustments while the campaign is active to ensure optimal performance
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Weekly Client Call
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Weekly Reports
Don’t even think about Facebook advertising without Paula Gilbert at your side…
BOOK A CALL WITH ME TO DISCUSS HOW FACEBOOK ADS COULD WORK FOR YOUR BUSINESS
IS YOUR BUSINESS facebook ads READY?
MY FACEBOOK AD SERVICES WILL BE A GOOD FIT IF YOU:
Have a Facebook Page and a good web developer on board (for back end work)
Know that you’re keen to invest to see a return
Have a budget for my professional services and ad spend – a budget of at least £10+ a day, depending on the objective
training
If you’re running ads yourself or would like to start, I offer training.
We can go as slowly or a speedily as you like and I can help with set up elements of your campaign remotely on Zoom. You’ll come away with concrete actions taken to set up or improve your campaign.
You can choose from the following:
FACEBOOK ADS POWER HOUR
This is your chance to work 1:1 directly with me. You can run your business needs by me – and I can address how these can best be achieved with social advertising.
Who’s it good for?
If you’re new to Facebook ads, I can provide you with an overview on how they could work for your business.
I can give you insights on campaigns that work in your industry or walk you through the nuts and bolts of the FB ads dashboard.
Or perhaps you’re running ads which aren’t delivering and need to adjust your campaign? You might be looking for insights on which objective to use, options for creative, insights on audiences. I can address all of these areas to help you up your game.
Either way, a power hour will give you the valuable input you need to move forwards.
How does it work?
Through a Zoom video call, I can give you the advice you need. We’ll take it as slow as you like. In the session, I can do the following
- shed light on how to set up an effective campaign tailored to your needs
- walk you through the nuts and bolts of the dashboard
- answer any questions you might have.
For £197, we’ll book a time that’s convenient to you and you’ll get the bespoke coaching you need to move forwards.
NURTURE PACKAGE
If you want to get to grips with Facebook advertising and would like to check in for ongoing support, you can opt for a Nurture Package.
What’s a ‘Nurture Package’ when it’s at home?
It’s 3 Power Hours designed to help you at each stage of your journey. The package is priced more affordably than 3 separate hours if you book up front. It also helps me to map out what your needs might be.
What’s included?
3 hours of bespoke training tailored exactly to your business needs and designed to get you up and running with a targeted campaign.
We’ll cover how to set up and implement ads based on your business needs, how to assess audiences, a guide to ads manager and tips on creative for ads and copy.
It’s incredibly valuable, allowing you to go from a relative rookie to someone who has a deep understanding of how to create an ad to matched to your business objectives, helping you to achieve the results you’re looking for.
After the first hour, you can use the remaining 2 hours within 2 months.
How to book
The cost is £497 for the 3 hours, and includes a helpful bonus resource with ad metrics.