marketing strategy

GET THE SOLUTIONS your business needs…

I get it – it’s tough running a business and trying to figure out the maze of modern marketing. You need input you can rely on that’s practical and professional.

For small business owners, I cast an expert eye over services or products, messaging or the target market. Then I can give easy, actionable steps to roll out.

How do I do this? Well, I’m trained in Marketing Planning and Strategy, enabling me to give recommendations that are a perfect fit for your business. You can work with me in one of two ways:

OPTION 1: You can book me to discuss any challenges you’re facing, and the right approach for you. You can pick my brains and I’ll give you easy-to-action recommendations in a Consultancy Call.

OPTION 2: I can input on longer term needs like a product launch, a website redesign or revised social media strategy.

I’ll develop a bespoke plan for your business, based on your offering, your audience and your objectives. Find out more in Strategic Marketing Plan.


Professional input – I’m trained with the Chartered Institute of Marketing

 To work with someone who knows small businesses don’t have money to burn

  Practical steps that can make a big difference


The call is your chance to work 1:1 with me. You get to outline your pressing marketing challenges and I’ll support you with recommendations for achievable, deliverable outcomes.


1. I’ll ask you to outline your main business challenges and objectives in a questionnaire.

2. Through a Zoom video call, I’ll go through areas of concern and provide recommended steps based on your resources to make sure they’re achievable.

3. You’ll come away with actionable steps, insights and inspiration (based on the experience of many of my clients!) about moving forwards.


For £147, we’ll book a time that’s convenient to you and you’ll get the professional input you need. The call will last up to 1 hour.

It’s easy to book and after payment, you will be taken to my diary to book a convenient time.

I had a ‘Power Hour’ with Paula earlier this year to help me the marketing of my first solo Exhibition in London. I was bowled over with how much information, ideas and resources Paula came up with.

She is very skilled, experienced and easy to work with and a lovely person! So much so I had another Power Hour with her this week for more help on upcoming events and the general marketing for my business as an artist. She is a creative thinker and I will continue to work with her in the future. Can’t recommend enough!!


Clare Bowen, Landscape Artist


Working out the right steps to take with bigger business objectives can be a real headache. If you’re not taking a strategic approach, chances are you’ll waste money on ineffective activities or even set off in the wrong direction.

You need a plan that’s aligned with your objectives and that’s where marketing planning comes in.

This is for you if need longer or more involved recommendations, for example if you’re:

  • launching a new product or service
  • pivoting in your business
  • need a new marketing channel (eg social media or ecomm)

Call me to discuss your needs. I’m trained with the Chartered Institute of Marketing in Strategy and Marketing Planning. I’ll map out the strategic help you can get in a quote tailored for your business and we can take it from there.


Paula took me through the intricacies of developing a strategy, targeting people and sites to connect with, upgrading my website, editing articles, dreaming up fresh ways of conveying old but sound ideas… and generally being a font of professionalism and creativity and teaching.

Ed Straw, Author and and Former Global Board Director PWC

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Say Hello!

Drop me a line. I’m very happy to chat and then, if you like, we can progress the conversation.